Communication is the Key

The following is a class outline of the topics discussed:

 “Communication is the key that will unlock the potential to your Health Ministry and AIM business”

  A.   Communicate your heart.

1.  This is the most important and necessary ingredient of communication.

2.  If you don’t properly communicate your passion and compassion for helping others, you’ll never see your Health Ministry and AIM business reach its full potential.

3.  Having a pure heart to help others will be obvious and a great level of trust will develop, building relationships made that will endure through time. You’ll become a valuable resource of information and encouragement to those in times of need.

4.  On the other hand, if people suspect you’re your motivation is for business purposes and not because you care about them, they might likely reject much of the information you offer that could help them.

5.  If your heart is pure to help others, you’ll never deal with rejection in the same way than if you’re just trying to build a business. If they reject your helpful information, its their loss not yours.

  B.   Various means of communication

1.     Letters

a)     Update/Informative

1.  Testimonial letter

2. Upcoming meeting and events

3. AIM’s discounts

4. AIM’s Insta-order program

5. Online ordering through the internet

6. AIM’s new policies and procedures

7. AIM’s new products (Hallelujah Diet compliant)

8. Topic/Product promotional

1.   Digestive health (Herbal Fiberblend)

2.  Parasites (Para 90)

9)    Christmas letter

b)    Invitational

1.  Home Meetings

2.  Nutritional Classes

3.  Bread Classes

4. AIM Teleclasses

5. Conventions

6. Health Conferences

c)     Welcome New AIM Members (See included letter)

1. Initiates personal relationship between you and downline

2. Inform them how to communicate with you if they have any questions

3. Share valuable information regarding AIM’s discounts

4.  Inform new members how others can order wholesale as well

d)    Promotional Congratulations (See included letters)

1. Honor your downline

2. Inform them of the benefits they’ll now receive

3. Inform them that the next level is within their reach and the benefits they’ll then receive

e)     Recruit Former AIM Members (See included letter)

1. Recapture former members whose membership expired

2. Rejoining former members are often times better than first time members (They already know how to use and how effective the products are.)

3. Inform them of new policies since their membership expired such as the FREE “Direct Customer” Program that began May 1, 2001

4. Inform them of new AIM products

2.     Newsletters

1. A consistent means of communicating

2. More likely to be kept and passed to others than a regular letter

3. Able to include larger amounts of information at low cost (We can publish an 8 pg. {2- 11x17’s} and mail it for under $0.70 each)

3.     Home Meetings (See included outline)

4.     Telephone

1. Notify members when their membership is about to expire

2. Notify members when their 3-month Group Volume is close to promoting them to the next level

3. If members are making orders under $50.00, you may want to call them and let them know how they can save on shipping costs

4. Cell phones are effective and efficient in reducing response time to meet others needs. (We put our cell phone # on stickers on the products we sell)

5.     E-mail

1. An inexpensive and time effective means of communicating

2. A convenient means of communicating with others even when they’re busy or unavailable as well as them communicating with you when you are.

3. Send email blasts to your downline with Bizlink--AIM’s computer software

4. Email your newsletter

6.     Website

1. An excellent way to communicate a large amount of information and answer questions. This will allow you to reach more people with less cost and time. (Feel free to go to our website, www.itsyourhealth2.com, for ideas)

2. We have made our quarterly newsletter available through our website.

3. Use your website to promote and sell AIM Products.

  C.   Useful Communicating Tools Offered from AIM

1. Bizlink Computer Software

2. Genealogy Reports

3. Genealogy Mailing Labels

4. Deleted Member Reports

5. Deleted Member Mailing Labels

6.  Increase AIM Activity due to Communication                                                  (Our purchase volumes vary month to month but the following information is to demonstrate the significant increase in our volumes due to communication)

7. In September of 1998, we published and distributed our first newsletter and our Group Volume (GV) grew 49% and the Total Downline Volume (TDV) grew 37% the following month.

8. In November of 1998, we sent out a Christmas letter informing our downline of AIM’s upcoming price increase beginning in 1999 as well as offering the suggestion of giving an AIM product as a Christmas present. Our GV grew 21% and the TDV grew 65% the following month.

9. In September of 2000, we sent an update letter out and the following month our GV grew 34% and the TDV grew 26%.

10. In December of 2000, we published and distributed our second newsletter and our GV increased 66% and our TDV increased 60%.  

We hope this information will inspire you to become a great communicator.